sense..senses..sense-senses..sensesenses..

Remember the address of this blog : http://sensesenses.blogspot.com/

Visit and join the Sensory Forum discussion group at http://groups.google.co.za/group/aensesenses?lnk=srg.


.

Monday, February 7, 2011

Bridging the Gap from marketing to market via the BRIEF!

SOUTH AFRICAN ASSOCIATION OF THE FLAVOUR & FRAGRANCE INDUSTRY


SAAFFI's 9th ANNUAL SEMINAR
THURSDAY 10th MARCH 2011


Bookings (& full information) now open on www.saaffi.co.za/seminars.php


Have you ever wondered what it must be like to be a flavourist or a perfumer and spend your working hours creating smells and tastes?

Now is your chance!


The theme of this year's SAAFFI Seminar & Workshop will be the BRIEF – that all-important document used by FMCG manufacturers and flavour & fragrance houses to outline the requirements for new submissions.

During the Workshop session, all delegates, in 40 Teams, will be given the task to create a flavouring or a perfume compound according to a brief.

'Bridging the GAP' will enable delegates to learn more about:


  • the importance of the brief and how it influences the final recommendations,

  • how flavourings and perfume compounds are developed,

  • aspects of emotional evaluation (what makes consumers tick)

'bridging the GAP' will also be a first class networking opportunity.

It is planned to include "Liquid Chefs" as part of the cocktail session during the last part of the afternoon.

Join us for the day to learn and network!

Book now – numbers are restricted.

Don't miss the fun!

Posted for SAAFFI by:

CMB Consultants @ e-Wise Knowledge Library

http://www.ewklibrary.com

No comments:

Post a Comment