sense..senses..sense-senses..sensesenses..

Remember the address of this blog : http://sensesenses.blogspot.com/

Visit and join the Sensory Forum discussion group at http://groups.google.co.za/group/aensesenses?lnk=srg.


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Tuesday, March 31, 2009

Posting comments on this blog -- how to take part

Hallo again --
Lorraine Geel from Consumers in Focus called me and pointed out that some of you may not know how to access the blog after you clicked on 'comment'.
She promised to post more info on her experience since she could see the registration steps as she registered (I registered with Google a number of years ago and the format changed since then to make it easier).

Just to assist you, some basics --
When you click on 'comments', you will be asked to create a profile.
If you have not registered an account with Google yet, now is the time to do it!
---and NO -- it does not cost anything! You will also not be asked to pay anything. The word 'account' is a little misleading. You are actually registering your e-mail address and a password that will ensure your control over your contribution.

So --
Click on Google account
Select the option to create an account
Enter your e-mail address
Enter a password (and write it down so that you do not forget -- believe me -- later on you will start forgetting passwords).

More detailed steps will be posted by Lorraine, but once you have registered your profile, you can sign into your account at the top of the page (right hand side) with your registered e-mail address and password, to take part in the blog.

If you already have an account with Yahoo! (for example), you can also register this blog using your current registration. Just look on the left hand side of this blog for the heading 'Register Here'. Click on the heading. Some options will open. If you have a current accoutn with any of the listed service providers (such as Google, Yahoo! and more), you can just click on the appropriate heading and the blog will be added to your current personalized homepage. Remember to register for posts as well as comments to view them both.

This may seem like foreign territory to some of you, but it is not as difficult as it seems.


I do hope this will help you.
We'll get everything working -- promise!

Keep well!

cmblignaut@ewklibrary.com
http://www.ewklibrary.com/

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Sensory Calender

The sensory calender for 2009/10 will be posted and updated here.
If you know about an event, please let us know. (Duplication is allowed!!)
Remember to include the event name, date and contact details (if you have them).
Thanks!!

New Trends in SA Food Industry

This topic is now open for discussion.
Have you observed anything -- buying habits, changes in preferences?
What about kids? What do they seem to prefer?
Have you done any work on the subject lately -- can you share some of the insights?
What do you want to know about the subject -- do you have a specific target market in mind?
Please click on 'comment' and give us your view!


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A word of thanks!

Hallo everyone --
What a great day we had on Monday with so many of you taking part! A special word of thanks to all of you for attending -- you are the Forum and it was wonderful to see and meet so many of you from different parts of the food industry -- all interested in Sensory (science, evaluation, consumer evaluation and more).

A special word of thanks to Rosie McGuire (President: SAAFoST) who opened this great event. Lorraine duely thanked Rosie and SAAFoST for making possible the Sensory Forum in which all members of SAAFoST can take part. Riette shared the Sensory calender with us (Riette -- you must remember to post it here please!!) and Lorraine saw her dream come true with this first meeting!

Sponsors also need to be thanked -- without you everybody would have been very thirsty and would have felt abandoned!
Clover -- for the water and juice (thanks to Olga and the team!)
Cadbury -- for the lovely chocolates (Annelize -- thank you -- we all indulged!)
UJ -- for the venue (this was most important actually -- the innitial venue at Clover would have been too small with so many of you attending)
Consumer in Focus (Lorraine -- for the beautiful flowers, aeromatic fragrance in the air, the tea and coffee (using the brand new urn!) and all the arrangements. We are all very grateful.
If you had a muffin -- that was my contribution on behalf of CMB Consultants for Innovation Management @ e-Wise Knowledge Library!

And now?
Now it is up to you.
Remember to comment on the event -- what did you think?
Go to the bottom of the meesage on which you want to comment, click on 'comment' and start typing!

I will open a new discussion as requested during the Forum, namely 'New Food Trends in South Africa'
Click on 'comment' -- and let's go!

I will be quiet for a while, to give all of you a chance to make a contribution.

Keep well!

Karin
cmblignaut@ewklibrary.com
http://www.ewklibrary.com/

Sunday, March 29, 2009

Sensory Forum comments

What are your thoughts about the Sensory Forum?
We look forward to your comments


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Where did the Sensory Forum come from?

The Sensory Forum is really special.
The first I heard about it, was from Lorraine Geel (Consumers in Focus). She wanted everyone interested in different aspects of Sensory evaluation to get together and network -- getting to know one another, having tea, exchanging contact details, finding solutions to challenges, exploring new avenues to enhance the use of sensory evaluation in all spheres. From there everything just kept going with Lorraine's boundless enthusiasm -- forming the Sensory Forum under the auspices of SAAFoST.

And now?
Now we are at the gateway -- it is a reality.

Tomorrow is the first meeting of the Sensory Forum in Johannesburg.
More than 60 of you will be there!
Fantastic!
What happens now, will be up to all of you -- also those of you that are too far away to attend. This blog (and the discussion group that will shortly follow), have been created to make you part of the effort -- making it possible for you to take part.
Anyone attending the meetings are most welcome to post their insights and experiences right here -- sharing it with those that could not attend.

Don't be shy!
If you read something interesting -- share it!
If you wonder about something -- discuss it!
If you want to get something done -- ask it!
If you find sensory insights fascinating-- sense it!
And let all of us share the insight with you....

Click on 'post' and let us all hear from you!



C M (Karin) Blignaut (Pr.Sci.Nat.)
Ph.D (Interdisc.), Ph.D (Fd Sc.)

CMB Consultants for Innovation Management
e-Wise Knowledge Library

cmblignaut@ewklibrary.com
http://www.ewklibrary.com/

The face of future Sensory Forum Meetings?

How should future Sensory Forum Meetings be structured?



Let us know what you think -- even if you are too far away to take part.

Through this blog and an envisioned discussion group, we will try to accomodate everyone!

Name & Surname: __________________________________________

Company: __________________________________________

Contact number: __________________________________________


□ I would like to volunteer for the Sensory Forum organising committee

□ My company might be able to volunteer a venue for future forum events (must be able to seat at least 50 people)

□ My company might be able to sponsor some refreshments for future forum events

Please indicate [X] the number of Sensory Forums per year that you would consider attending?

Number of forums per year
Less than 2
2
3
4
More than 4


Please select [X] the top 3 forum formats that you would be interested in:

Lectures only
Group discussions
Case study exercises
Sensory promotional services (who can help with what?)
Problem solving (trouble shooting of actual anonymous cases)
Networking only



Specific topics that you would like to see addressed at the Sensory Forums

_____________________________________________________________________

_____________________________________________________________________

____________________________________________________________________



Please send your completed form to:



Lorraine Geel
Consumers In Focus
E-mail: lorraine@consumersinfocus.co.za
Tel: +27(0)11 917 0121
Mobile: +27(0)82 570 7258

Agenda : First Meeting of Sensory Forum at UJ

Date:
Monday, 30th March 2009



Welcome: Lorraine Geel (Consumers In Focus -- convenor)
12:00 – 12:05


Rosie Maguire (SAAFoST President)
12:05 – 12:10


Sensory Diary: Riette de Kock (University of Pretoria)
12:10 – 12:20


Panel Discussion: Faces of the Sensory Professionals (Facilitator Dr Karin Blignaut – CMB Consultants for Innovation Management)
12:20 – 12:35


The face of future Sensory Forum meetings
12:35 – 12:55

Closing: Lorraine Geel (Consumers In Focus)
12:55 – 13:00

Getting to know the faces behind the sensory
profession
13:00 – 13:30



Lorraine Geel
Consumers In Focus
E-mail: lorraine@consumersinfocus.co.za
Tel: +27(0)11 917 0121
Mobile: +27(0)82 570 7258

Buzz words in the sensory world (Newest trends in the sensory world)

“Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret reactions to those characteristics of foods and materials as they are perceived by the senses of sight, smell, taste, touch and hearing.” (Sensory Evaluation Division of the Institute of Food Technologists, 1975). Does this phrase seem familiar? It should be. Not much has changed in terms of the definition of Sensory evaluation, but numerous activities around the verbs “evoke”, “measure”, “analise” and “interpret” has changed, making this science more applicable to the FMCG market. Sensory science itself has become a true example of innovation, developing suitable solutions to problems in the field and sensory laboratory. This does not mean that it is bound only to the clinical sensory laboratory in the traditional sense. New trends and applications in sensory science and –evaluation are getting more robust to address realities in the field. It is progressively making valuable contributions to the determination of consumer insights and more.

Lorraine Geel
Consumers In Focus
E-mail: lorraine@consumersinfocus.co.za
Tel: +27(0)11 917 0121
Mobile: +27(0)82 570 7258