"Making Sensory Science Practical"
Sensory testing adds objectivity to subjective feelings.
It is a discipline that has, over thirty--odd years, developed into a structured and formalized discipline.
Join us for this event to meet members of the Sensory Science community and to learn more about the uses of Sensory Science.
Riette de Kock, from the University of Pretoria will present the following case to be considered in small groups, followed by a debate:
"Due to the current economic situation, the R&D team has been tasked to make slight changes to product X. The company is concerned about potential consumer reaction, should the change be noticed.
As a group, discuss or debate how you would approach this case study using sensory evaluation tools. COnsideration should be given to the test method(s), the type of panel/panelist, the test environment, the product sample selection, sample preparation and -presentation."
Venue:
Famous Brands
478 James Crescent
Midrand
1685
Training room 1
(map on website: http://www.saafost.org.za/)
Date:
Thursday 01 October 2009
Time:
13h45 for 14h00 untill 15h30
RSVP:
wvonfint@mweb.co.za before 25 September 2009
Limited space available
For more info, contact
Lorraine Geel
Consumers in Focus
082 570 7258
Posted by:
CMBlignaut
CMB COnsultants for Innovation Management
@ e-Wise Knowledge Library
cmblignaut@ewklibrary.com
http://www.ewklibrary.com
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Just a reminder to one and all.
ReplyDeleteThe next Sensory Forum Session will take place on 01 October 2009 at Famous Brands. Once again it should be very interesting and different.
Please book in time -- there are limited seats available!
CMB